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Wrapping Up the Year: 5 Ways to Prep Your Social Media for 2025

As Christmas rolls around, it’s the perfect time to reflect on your social media strategy and set the stage for an even better year ahead. Whether 2024 was a smashing success or felt more like a learning curve, there are a few things you can do right now to ensure 2025 starts strong.Here are five actionable tips to close out the year like a pro:Evaluate Your 2024 PerformanceLook back on your social media analytics. What worked? What didn’t? Check engagement rates, follower growth, and conver...

Why Your Website Needs a Refresh in 2025

New year, new you—and new website, too? If your site feels more 2015 than 2025, it’s time for a glow-up. Here’s why a website refresh could be the best investment you make this year.1. First Impressions MatterYour website is often the first thing customers see. If it’s outdated or hard to navigate, they’ll bounce faster than you can say “404 Error.”2. Mobile Is EverythingOver half of internet traffic comes from mobile devices. If your site isn’t mobile-friendly, you’re basicall...

The Benefits of a Tailored Social Media Strategy for Small Businesses

Social media is like the coffee shop of the internet—it’s where everyone hangs out. But instead of just grabbing a latte and hoping for the best, wouldn’t you rather have a strategy to actually get noticed? That’s where a tailored social media strategy comes in. Here’s why it’s a total game-changer for small businesses like yours.1. You’ll Stop Posting Into the VoidRandom posts here and there? That’s the social media equivalent of shouting into a canyon—you’re hoping someone ...

How Social Media Can Help You Stand Out in a Crowded Market

How Social Media Can Help You Stand Out in a Crowded MarketLet’s face it: the business world is noisy. Everyone’s vying for attention, and it can feel like you’re shouting into a void. But here’s the good news—social media can be your megaphone to cut through the noise and make your brand unforgettable.Showcase Your Unique PersonalitySocial media lets you tell your story in your voice. Whether it’s a quirky sense of humor, heartfelt customer stories, or jaw-dropping visuals, your uni...

Why I build websites with Rocketspark

If you're searching for the ultimate platform to bring your website to life, Rocketspark is the answer. As a New Zealand-based solution, Rocketspark offers all the capabilities of larger platforms with the added benefit of local support.As a designer, I can attest to the platform's user-friendly interface and sleek design. Rocketspark's full suite of fantastic features will make even the simplest of websites look professional. And with 24/7 support from the team in Cambridge, you can rest assure...

What makes branding so important?

Have you ever come across a business's website or social media page that doesn't quite match the rest of their content? This may be a result of straying away from their established branding, causing a disjointed and confusing experience for their customers.Branding is much more than just a logo or letterhead; it's the foundation for recognition and consistency that fosters customer loyalty and trust. Brands like McDonald's are recognizable due to their signature colors, fonts, and imagery. This ...